3 Fintech growth hacks you need to know about

HACK #1 : PAYPAL, CIRCA 2000

The problem that needed solving

In the early days, PayPal needed users and it needed them fast. Who knew when the next 'PayPal 2.0' was going to pop up? In a winner takes all market like online payments, they needed an aggressive Uber style growth injection. BD was too expensive and advertising was killing them. What they really needed was something organic and something viral.

Read what they did here.

HACK #2 MINT, THE PERSONAL FINANCE MANAGEMENT APP

The problem that needed solving

Mint realised that waiting until their product was officially launched before they started acquiring customers would burn a serious hole in their balance sheet.

Read what they did here.

HACK #3: ACORNS, A MICRO INVESTING APP

The problem that needed solving

Acorns has great word of mouth - everyone's talking about it. But how do you turn words into actions?

Read what they did here.

This podcast will Completely change the way you think about growthhacking partnerships

You know when you come across an article or a speaker who seems to preach everything you believe in? You're sitting there, nodding your head, thinking, yes...this is the same message I've been trying to get through the skulls of the people and teams I work with. Finally, someone who gets it!

Well for me, that guy is Andrew Davis, author of Brandscaping. This guy gets partnerships. He gets that they have to be win-win. He gets that great partnerships are all about finding unique stories that inspire both of your audiences so you both sell more. 

If you do one thing today, listen to this podcast

Fintech Growth Hack 6: Stripe's Grass Roots campaign

Fintech Growth Hack 6: Stripe's Grass Roots campaign

Generating word of mouth is possibly one of the hardest nuts to crack when you're starting out. But if you can get the experience right for the first 100 to 200 of customers, then the amplification effects from them sharing their experience with their friends can be huge. That's what payments startup Stripe did, by focusing their time and energy on the developer community. 

Fintech Growth Hack 5: Blueleaf's limited time invite offer

Fintech Growth Hack 5: Blueleaf's limited time invite offer

Creating an aura of exclusivity just makes people want your product even more. Financial advice platform Blueleaf realised adding a dash of friction alongside a time bound incentive into their customer acquisition process made people want the product even more. How's that for a little reverse psychology! In this post we look at how their invite only access growth hack worked.

Fintech Growth Hack 4: Robinhood's social powered 1M+ Waitlist

Fintech Growth Hack 4: Robinhood's social powered 1M+ Waitlist

Let's face it, on your own you can only drive so much traffic to your site. But imagine if you had an army of people, sharing links back to your product's landing page for free? Well mobile trading app Robinhood did just that, and by offering priority access in return for sharing a url they amplified their product wait list. 

 

Fintech Growth Hack 3: Acorns in app referrals

Fintech Growth Hack 3: Acorns in app referrals

Hard baking growth hacks into your product has to be one of the best recipes for sustained growth. If people love your product, make it easy for them to spread the word. 

In this post we'll be looking at Acorns, the micro investment app that everyone is talking about.

Fintech Growth Hack 2: Mint's 20,000 pre-launch list

Fintech Growth Hack 2: Mint's 20,000 pre-launch list

In our last post, Fintech Growth Hack 1, we looked at how PayPal leveraged referrals in a way that made sense for the payment platform - incentivising sign up by giving referrers and new users money they could then start using in the PayPal network. It was the kickstart the platform needed, until it had built enough organic user acquisition momentum to be self-sustainable.

In this post we'll be looking at Mint, the personal finance management app that took the US by storm back in 2007.

Fintech Growth Hack 1: PayPal's $10 referrals

Fintech Growth Hack 1: PayPal's $10 referrals

Golden growth hacks don't just happen overnight. They're Edison classic genius - 99 percent perspiration and 1 percent inspiration. In this series of blog posts I'll share with you some of the best fintech related growth hacks known to date.

In this post we'll look at one of the first fintech disruptors, PayPal, who essentially built the online payments plumbing of the internet.